Workshops + coaching

Length: 2 hours
Pricing: $120
Skills/Tools:

• Basic design principles and color theory.
• Canva mastery for creating stunning graphics.
• Font selection and layout tricks.

Hands-On Element:

• Design a social media post or flyer for your brand using Canva.
• Set up your Canva Brand Kit

Takeaway:

• A printed design cheatsheet with color theory, typography tips, and layout principles. As well as a Canva template for creating your own catalog.

Length: 2 hours
Pricing: $140
Skills/Tools:

• Step-by-step guide to setting up a Shopify store.
• Tips for selecting and customizing themes.
• Techniques for optimizing product listings and integrating payment gateways.

Hands-On Element:

• Set up your own Shopify store, including adding products and customizing the theme.

Takeaway:

• A printed Shopify setup guide with step-by-step instructions, tips, and a checklist.

Length: 1 hour
Pricing: $90
Skills/Tools:

• Methods for identifying and approaching potential partners and collaborators.
• Tools for tracking and measuring the impact of partnerships.
• Strategies for crafting effective collaboration plans.

Hands-On Element:

• Create a partnership outreach plan, including potential partners and collaboration ideas.

Takeaway:

• A printed partnerships and collaborations workbook with planning templates and outreach strategies.

Length: 2 hours
Pricing: $120
Skills/Tools:

• Tips and tricks for capturing high-quality photos and videos on your phone.
• Lighting and composition secrets.
• Basic editing skills using smartphone apps.

Hands-On Element:

• Snap photos and shoot a short video, then edit them using your phone.

Takeaway:

• A printed guide on photography and videography tips, including lighting and composition techniques.

Length: 1.5 hours
Pricing: $100
Skills/Tools:

• Tips for creating engaging Instagram and Facebook Reels.
• How to use music, text, and effects to spice up your videos.
• Best practices for Reel length and content.

Hands-On Element:

• Create and edit a Reel using your own footage, complete with music, text, and effects.

Takeaway:

• A printed checklist for creating engaging Reels, including best practices and creative tips.
• Canva templates for reels

Length: 2 hours
Pricing: $150
Skills/Tools:

• Steps to develop a cohesive brand identity.
• Tools for creating logos and selecting brand colors.
• Techniques for maintaining visual consistency across platforms.

Hands-On Element:

• Create a brand mood board, including colors, fonts, and imagery.

Takeaway:

• A printed brand identity workbook with sections for logos, colors, fonts, and visual elements.

Length: 1.5 hours
Pricing: $100
Skills/Tools:

• Get the scoop on crafting engaging stories.
• Understand different content formats (blogs, videos, social media posts).
• Master the art of creating a killer content calendar.

Hands-On Element:

• Write a short, captivating story for your brand and whip up a content plan for the next month.

Takeaway:

• A printed content calendar template and a storytelling guide.

Length: 1.5 hours
Pricing: $100
Skills/Tools:

• Understanding of guerrilla, experiential, affiliate, and cause marketing.
• Strategies for leveraging local events and culture.
• Basics of PR and pitching to media

Hands-On Element:

• Brainstorm and outline a creative marketing campaign for your business.

Takeaway:

• A printed creative marketing strategies guide with brainstorming techniques and campaign planning worksheets.

Length: 1 hour
Pricing: $75
Skills/Tools:

• Techniques for writing engaging and effective newsletters.
• Tools for designing visually appealing email templates.
• Strategies for building and segmenting email lists.

Hands-On Element:

• Draft a newsletter, design an email template, and set up an email campaign.

Takeaway:

• A printed newsletter planning guide with tips on content, design, and email list management.

1. Website Audits & Design:

• Comprehensive Website Audits: Get a detailed analysis of your current website to identify strengths, weaknesses, and areas for improvement. Learn how to perform future audits yourself, understanding key metrics and tools.
• Shopify Website Design & Facelifts: Enhance your existing Shopify website with expert design services that boost functionality and visual appeal. Gain the skills needed to customize and maintain your site effectively.

2. Expand Digital Marketing:

• Digital Marketing Audits: Evaluate your current marketing channels and strategies, offering fresh ideas to enhance customer acquisition.
• Sales Funnel Development: Create and monitor effective sales funnels to guide potential customers from awareness to purchase.
• Marketing Strategy Consultation: Review your current marketing strategies with personalized feedback. Learn to develop and implement marketing strategies and manage campaigns.

3. Branding Consultation:

• Brand Identity Development: Receive guidance on creating a cohesive and compelling brand identity. Acquire skills in brand development and visual identity creation to maintain a consistent brand presence.
• Practical Tools and Training: Participate in hands-on lessons in using Canva and other creative tools. Learn photo and video editing to enhance your content creation capabilities.

4. Content Creation Training:

• Content Strategy Development: Develop a robust content strategy that aligns with your business goals. Learn to plan, create, and schedule content that resonates with your audience.
• Creative Skills Training: Build your creative skills with practical sessions on photography, videography, and editing techniques. Produce engaging content without relying on external help.

5. Choose Which Products to Sell:

• Product Development and Market Research: Analyze your current product line and identify new opportunities for profitable products. Conduct market research to validate new product ideas.
• Pricing Strategies: Optimize pricing strategies to balance profitability and affordability, boosting profit margins and conversion rates.

6. Photoshoot Planning:

• Product or Lifestyle Photoshoot Planning: Get comprehensive support in planning your product or lifestyle photoshoot, from concept to execution.
• Shot List with Photo Inspiration: Receive a detailed shot list with visual inspirations to guide your photoshoot.
• Call Sheet Preparation: Ensure your photoshoot runs smoothly with a well-organized call sheet detailing the schedule, contact information, and roles of everyone involved.
• Photoshoot Plan: Develop a thorough photoshoot plan covering location, props, styling, and shot sequences to ensure a successful shoot.

7. Canva Training:

• Basic to Advanced Canva Lessons: Learn to create stunning visuals for your brand using Canva. Start with the basics and move to advanced techniques to make the most of this versatile tool.
• Template Creation: Understand how to design and use templates for consistent branding across all your marketing materials.
• Practical Applications: Hands-on sessions focusing on real-world applications like social media graphics, marketing materials, and presentations. Gain the confidence to design high-quality visuals independently.

Starter Package:

Price: $750

Services Included:

• Initial consultation to understand business needs
• Basic website and social media audit with feedback
• One focused training session of your choice from the menu above
• Bonus: A CB Grey Mini!

Growth Package:

Price: $2,250

Services Included:

• Initial consultation to understand business needs
• Website audit with detailed feedback and plan to improve
• Social media audit with detailed feedback and plan to improve
• Follow-up consultations to track progress
• 2 training sessions of your choice from the menu above
• Bonus: A CB Grey scarf!

Premium Package:

Price: $5,550

Services Included:

• Initial consultation to understand business needs
• Full website facelift on Shopify
• Website audit with detailed feedback and plan to improve
• Social media audit with detailed feedback and plan to improve
• 3 training sessions of your choice from the menu above
• Follow-up consultations to track progress
• Bonus: A CB Grey scarf or shawl + a mini!