The Coco
Every scarf in this collection started the same way: with an interview. I ask questions. I take notes. I study a woman's life for months — what she loves, what she survived, what her friends say when she leaves the room — and then I translate all of it into silk. That's the process. That's the whole brand.
Then I decided it was finally time to design a scarf about me.
And the process fell apart on day one. Because there was no one to interview. No mood board arriving from a best friend. No months of research, because the subject was standing in my kitchen making coffee, and she was being extremely unhelpful.
Here's what I learned fast: ask me about any woman in this collection, and I can tell you exactly what makes her her — the quality, the moment that proves it, the symbol that carries it. Ask me the same question about myself, and I suddenly remember seventeen other things I need to be doing. It turns out I'm much better at telling other people's stories than my own.
And somewhere in the middle of all that squirming, I understood something for the first time: for over a year, I had been asking women to sit across from me and answer the question who are you? — and I had no idea what I was asking of them until I pointed the question at myself. Every woman in this collection was braver than I knew.
What finally made it onto the silk is everything I love, layered the way I live — butterflies, because my entire résumé is one long metamorphosis, and texture on texture on texture: strands of beads draping across the whole design, feathers framing the edges, woven baskets, mudcloth patterns. Nothing about my path has ever been minimal. To most of the world I'm Courtney, but to my godson, I've always been Coco — and my softest name belonged on my most personal scarf.
And then, at the very end, I did the most me thing imaginable. I had dreamed this design in hot pink — my favorite color on earth. But when I sat down to finalize it, I started thinking about all the different women who might wear it… and I changed the entire palette to neutrals, so it could belong to more people.
I made one scarf about myself. One. And at the finish line, I made it about everyone else.
Even the center gives me away. Spelled out in tiny beads, in the middle of my own self-portrait: you are beautiful. Not "I am." You are. I designed a portrait of myself, and its whole job is to compliment whoever's looking at it.
So that's the answer I couldn't get from an interview. Who am I? Someone whose own story doesn't feel finished until it makes someone else feel seen.







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