CB Grey started as a creative lifeline.

It was April 2020. The world had shut down, I had a six-month-old baby named Grey, and the video-production work I loved had disappeared almost overnight. So I did what I have always done when I do not know what comes next: I made something.

What started as digital painting on an iPad became a full-blown obsession with silk. I had no fashion background, no roadmap, and no idea how many tiny decisions could hide inside one square of fabric. But I knew how to notice things. I knew how to listen. And I knew how to take the details that mattered to someone and turn them into something visual.

I launched CB Grey on September 1, 2020 with a stubborn refusal to make anything generic. One design became a collection. One collection became a business. And somewhere along the way, all the odd little pieces of my life finally made sense together: photography, storytelling, psychology, color, people, and a slightly unreasonable belief that I could figure it out as I went.

Six years later, the obsession has not worn off. It is just much better organized.

Courtney Buchanan is the founder and designer behind CB Grey. Trained as a photographer but entirely self-taught in fashion, she launched the brand without a roadmap and built it one story at a time.

Today, she creates original designs inspired by real women, meaningful places, partnerships, causes, and moments worth remembering. She still draws from Atlanta, still obsesses over tiny hidden details, and still sends screenshots at strange hours because waiting until morning feels unreasonable.

Courtney lives in Atlanta with her husband, Mike and their son, Grey, the company’s namesake and the first person to see almost every idea before it becomes something real. He is also six, so his creative feedback tends to be extremely honest.